Leadership
Dale is led by an experienced team of industry leaders with a proven track record of developing and commercializing innovative healthcare products. With a broad range of backgrounds, we are united in our purpose to deliver products that are always better for patients and practitioners.
Bob Simpson
Chief Executive Officer
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Bob Simpson joined Dale Medical in 2020 bringing 25 years of experience within the healthcare industry. He is Chief Executive Officer and President of the Board of Directors for the 100% employee-owned global medical device company.
Prior to Dale Medical, Bob was Senior Vice President and General Manager of the Vascular Interventions & Therapies global business at AngioDynaimics.
While at Medtronic, he served as the Vice President and General Manager of the Patient Care business, and led strategy and business development for the Patient Monitoring & Recovery global business unit.
He also held various leadership roles in Sales and Marketing during his time at Covidien (Medtronic) and Alcon (Novartis).
Bob is a graduate of the State University of New York at Geneseo where he earned a Bachelor’s in Management Science - Finance, and has completed a comprehensive executive leadership development program at Babson College.
Jim Spitzer
Director of Sales and Marketing
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Jim joined Dale Medical Products as Director of Marketing in 2014, contributing to the continued profitable growth in the subsequent years. Jim has held many sales and marketing leadership roles entirely within the medical device and biotechnology industries. He brings a successful track record for launching new products and technologies, providing field sales guidance and support, developing clinical relationships and partnering with key industry opinion leaders.
As an experienced business leader with significant achievement in progressively complex and influential marketing roles, Jim is a versatile performer within both large and small organizations (publicly and privately held). He possesses expert marketing skills for both capital equipment and consumable supplies in domestic and international markets. Jim is an effective communicator with a proven track record of collaboration and matrix/cross-functional leadership. Prior to joining Dale, Jim has held marketing, communications and project leadership roles at GE Healthcare, Neurometrix, IDEXX Laboratories and Associates of Cape Cod.
Jim has a BA in English Literature from Boston University and a MBA from the University of Wisconsin-Madison. He is also a member of the Board of Governors for Healthcare Manufacturing Management Council and is an active member of several industry-related associations.
Michael Melia
Director of Information Technology
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Michael has extensive experience managing multiple areas of the IT Enterprise, including Infrastructure, Security, Help Desk, Application Development and Application Support. He has coached, mentored, and built IT teams that are accountable for delivering software solutions, stable/scalable technology environments, and strategic objectives.
Michael transitioned into management twelve years ago, collaborating with leadership and cross-functional team members to create and execute standards and processes for application selection, and implementation.
Sharon Steeves
Director of Market Development
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Sharon Steeves has devoted 35 years as a significant contributor to the success of Dale Medical. She joined the company in 1985 as a part-time high school student working in manufacturing, and she transferred to the Marketing Department staff on a full-time basis upon receipt of her A.S. in Business Administration.
She has occupied a progression of positions with diverse responsibilities within the company. In her earlier years, she was instrumental in implementing a formal Quality Management System and establishing a Medicare Reimbursement code of the Dale Tracheostomy Tube Holders.
She served 25 years as Dale’s Product Development Manager, successfully managing product launches and cultivating mutually beneficial relationships with inventors, vendors, lawyers, consultants, and a network of clinicians who provide valuable input to Dale on new or established product ideas.
Sharon was promoted in the summer of 2023 to Director of Market Development where she constantly analyzes product competitiveness, pricing, market position, opportunities, and trends. She also manages Dale’s line of Post Surgical products.