Leadership
Dale is led by an experienced team of industry leaders with a proven track record of developing and commercializing innovative healthcare products. With a broad range of backgrounds, we are united in our purpose to deliver products that are always better for patients and practitioners.
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Bob Simpson
Chief Executive Officer
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Bob Simpson joined Dale Medical in 2020 bringing 25 years of experience within the healthcare industry. He is Chief Executive Officer and President of the Board of Directors for the 100% employee-owned global medical device company.
Prior to Dale Medical, Bob was Senior Vice President and General Manager of the Vascular Interventions & Therapies global business at AngioDynaimics.
While at Medtronic, he served as the Vice President and General Manager of the Patient Care business, and led strategy and business development for the Patient Monitoring & Recovery global business unit.
He also held various leadership roles in Sales and Marketing during his time at Covidien (Medtronic) and Alcon (Novartis).
Bob is a graduate of the State University of New York at Geneseo where he earned a Bachelor’s in Management Science - Finance, and has completed a comprehensive executive leadership development program at Babson College.
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Jim Spitzer
Director of Sales and Marketing
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Jim joined Dale Medical Products as Director of Marketing in 2014, contributing to the continued profitable growth in the subsequent years. Jim has held many sales and marketing leadership roles entirely within the medical device and biotechnology industries. He brings a successful track record for launching new products and technologies, providing field sales guidance and support, developing clinical relationships and partnering with key industry opinion leaders.
As an experienced business leader with significant achievement in progressively complex and influential marketing roles, Jim is a versatile performer within both large and small organizations (publicly and privately held). He possesses expert marketing skills for both capital equipment and consumable supplies in domestic and international markets. Jim is an effective communicator with a proven track record of collaboration and matrix/cross-functional leadership. Prior to joining Dale, Jim has held marketing, communications and project leadership roles at GE Healthcare, Neurometrix, IDEXX Laboratories and Associates of Cape Cod.
Jim has a BA in English Literature from Boston University and a MBA from the University of Wisconsin-Madison. He is also a member of the Board of Governors for Healthcare Manufacturing Management Council and is an active member of several industry-related associations.
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Ray Gruneberg
Director of Quality and Regulatory Affairs
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Ray Gruneberg joined Dale Medical in 2009 as our Quality Assurance and Regulatory Affairs Manager. In that capacity he led our ISO 13485 certification effort in 2010, and is responsible for all Quality and Regulatory activities to ensure our products meet customer and regulatory requirements in the US and around the world.
Before joining Dale Medical, he held various leadership positions in QA and Regulatory within the manufacturing sector, having experience with medical devices, textiles, injection molding, precision machining, and electronics. Ray graduated from Roger Williams University in RI with a BS in Industrial Engineering and has stayed current with the ever-changing quality and regulatory requirements of the medical device industry.
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Paola Gonzalez
Director of Human Resources
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Paola Gonzalez is a highly accomplished bilingual Human Resources professional, currently serving as the Director of Human Resources at Dale Medical. She joined Dale in 2020, bringing a wealth of expertise and a deep understanding of HR practices developed throughout her distinguished career.
Before joining Dale Medical, Paola served as Associate Human Resources Manager at PepsiCo, where she led key HR initiatives that drove employee engagement, talent development, and organizational growth. Prior to that, she was the Human Resources Manager at Denison Pharmaceuticals, where she played a critical role in shaping HR strategy and enhancing organizational effectiveness. Her broad HR background spans multiple industries, including pharmaceuticals and manufacturing, providing her with a versatile and strategic approach to leadership.
Paola is passionate about fostering inclusive, high-performing workplace cultures and excels in aligning HR strategies with business objectives to drive both immediate results and long-term success. She is deeply committed to continuous professional development, staying engaged with the latest industry trends and legislative changes.
With a proven track record of driving innovation and delivering measurable results, Paola’s leadership continues to shape the HR strategy at Dale Medical, positioning the company for sustained success in a dynamic, ever-evolving industry landscape.
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Brian Ducharme
Director of Business Analytics & Customer Service
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Brian Ducharme Joined Dale Medical early 2020 as the ERP Systems Administrator working in tandem with Customer Service and Production to promote system efficiencies and process improvements throughout the company. Mid 2021 Brian was promoted to Director of Business Analytics & Customer service, where in this new role he has the responsibility to lead the Customer Experience and Satisfaction levels and drive forth change for process improvement through Data Analytics, Business Modelling, and Key Performance Indicators.
Prior to Dale Medical, Brian spent almost 20 years working at Rogers Corporation in the Industry of Engineered Materials. Brian held several leadership positions during his tenure targeting ERP global standardization with the scope of Order Fulfillment and Data Analytics across the United States and in Asia and Belgium. Brian attended Eastern Connecticut State University and Southern New Hampshire University where his course of studies included Computer Science, Business Management, and Financial Accounting.
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Michael Melia
Director of Information Technology
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Michael has extensive experience managing multiple areas of the IT Enterprise, including Infrastructure, Security, Help Desk, Application Development and Application Support. He has coached, mentored, and built IT teams that are accountable for delivering software solutions, stable/scalable technology environments, and strategic objectives.
Michael transitioned into management twelve years ago, collaborating with leadership and cross-functional team members to create and execute standards and processes for application selection, and implementation.
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Kathy Reed
Director of Finance
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Kathleen Reed joined the company in November 2021 as Controller. Prior to joining Dale, Kathleen spent 4 years as Controller of Denison Pharmaceuticals, LLC in Rhode Island. Before that, she held a variety of accounting positions at Textron Inc., CVS Health Corporation, and A.T. Cross Company. She is a magna cum laude graduate of Providence College with a BS in Business Administration. Ms. Reed has over 25 years of experience in the areas of consolidations and financial reporting.
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Tom Elder
Director of Operations & Project Management Office
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Sharon Steeves
Director of Market Development
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Sharon Steeves has devoted 35 years as a significant contributor to the success of Dale Medical. She joined the company in 1985 as a part-time high school student working in manufacturing, and she transferred to the Marketing Department staff on a full-time basis upon receipt of her A.S. in Business Administration.
She has occupied a progression of positions with diverse responsibilities within the company. In her earlier years, she was instrumental in implementing a formal Quality Management System and establishing a Medicare Reimbursement code of the Dale Tracheostomy Tube Holders.
She served 25 years as Dale’s Product Development Manager, successfully managing product launches and cultivating mutually beneficial relationships with inventors, vendors, lawyers, consultants, and a network of clinicians who provide valuable input to Dale on new or established product ideas.
Sharon was promoted in the summer of 2023 to Director of Market Development where she constantly analyzes product competitiveness, pricing, market position, opportunities, and trends. She also manages Dale’s line of Post Surgical products.
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Joao Lima
Director of Manufacturing
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Joao joined Dale Medical in 1995 as a material handler. A few years later he became a part of the cutting department. When Dale Medical began its Lean initiative, Joao was developed to be the Continuous Improvement Specialist. In that role he worked with multiple departments and teams to improve and maintain a high level of quality, efficiency and safety throughout the company. He was in this position until 2021 when he was promoted to Production Manager. In 2023 Joao was promoted to Director of Manufacturing.
Joao graduated from Central Falls High School and has a degree from New England Institute of Technology.